When you’re frustrated with not attracting the type of clients you want or trying to up-level your business, you have to look at what your current brand vibe is saying about you. You should know: a logo is not your brand. It’s just an element, a symbol of your brand...
Shira Nelson is the founder of MomBeyondBaby. Earlier this year, we launched a new look for her brand and followed up with Member Site Makeovers for her programs. In this case study, Shira describes her experience working with Swanked Creative.
What was your brand or business like before hiring Swanked Creative? My brand wasn’t even finished yet when I hired Swanked Creative. I had established some good foundational branding pieces but I haven’t put everything together. I was having a hard time putting what...
If you’re struggling to make an impact, to have the presence to really feel that you’re putting your best self out there, that you feel best represents your offering, who you are, and what you bring to the world, then Swanked Creative can do that for you. They’ve done it for me and in a way that felt effortless to be honest. I have worked with web designers in the past and didn’t feel this stress free. The process was smooth from start to finish. If you’re looking to get it done and have it done really, really well then Felicia and Swanked Creative can help you do that.
I was blown away at how organized everything was and a lot of stuff was new to me, and you took the time to explain this is the way we do things and also told me don’t put your fingers into it, I’ve got that. I had been working with organizations that didn’t have any organization. My family has watched me just sit here, being very giddy and just laughing…they’ve seen me get up and dance, get up and cry, like “you guys have to see this” and I’m crying and laughing and my son is like “are you okay?” And I’m all “She gets meeee! She gets me!”
Before hiring Swanked, my brand was relatively unsettled. It was nice but fairly basic and not visually appealing. When I started reflecting on the value of the work I do it felt as if my website was not portraying my brand in a congruent way. Now my brand and website feels clean, professional, and polished! I feel proud of it and excited to send people to it.
My biggest fear was not knowing what I wanted or having the time to put my ideas into action.I kind of knew what I wanted but did not want it very specific to women. Also, my schedule is too rigid but Felicia was quick, clear, and accommodating. She was willing to work with me and talk through my vision in a client-centered way.
My favorite part was seeing it all come together and looking way better than I had imagined. Felicia is smart and knows what she is doing. She has a great design sense and really listens. Even if you don’t know exactly where there is, she is patient with you to get there.
I can describe working with Felicia with one word – RELIEVED! Taking on a total overhaul of your brand can be overwhelming and scary. There are so many parts to consider and most of all you really want everything about the brand to speak to who you are and how you serve. I was immediately set at ease by Felicia’s style of communication, professionalism, responsiveness, and confidence in her ability to execute what I wanted